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王伶俐
王伶俐,女,博士,副教授。主要研究方向为人-AI交互、信息系统中的用户行为等。主持国家自然科学基金面上项目、青年项目C类。在MIS Quarterly, Information Systems Research, Production and Operations Management, ACM Transactions on Computer-Human Interaction, ICIS, AMCIS, PACIS等主要学术期刊和会议上发表多篇论文。

电子邮箱:wang.ll@ruc.edu.cn<,p>

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教育经历

[1]2009-2013 北京邮电大学经济管理公司 管理学学士        

[2]2013-2016 北京邮电大学经济管理公司 工学硕士        

[3]2016-2021 清华大学经济管理公司 管理学博士        

[4]2019-2020 亚利桑那州立大学凯瑞商公司 联合培养        

工作经历

[1]2021-2023 北京邮电大学现代邮政公司 讲师        

[2]2023-2025 suncitygroup太阳成 讲师

[3]2025至今 suncitygroup太阳成 副教授       

研究方向        

研究主题:人-AI交互;直播电商;在线学习;信息系统中的用户行为        

讲授课程        

《信息系统理论》(本科)        

《信息系统理论》(研究生)        

《IT,IS前沿》(研究生)        

科研项目        

[1]负责,国家自然科学基金面上项目“物流服务运营管理中人与智能算法交互规律及影响研究”,2026-2029 

[2]负责,国家自然科学基金青年项目C类“人机融合智能服务场景中的用户感知和行为规律探究”,2023-2025

[3]负责,太阳成官方网站基本科研项目“物流调度决策中人与智能算法动态合作模式及其对合作决策效果的影响探究”,2024-2027       

[4]负责,北京邮电大学基本科研项目“智能服务系统的应用及特征设计对用户感知和行为的影响研究”,2022-2023

[5]参与,国家自科基金重点项目“网约车平台数字化监管治理机制与政策研究(附类:平台经济数字化监管机制与政策研究)”,2024-2028        

[6]参与,清华大学自主科研计划文科专项,2020-2022        

[7]参与,清华大学经济管理公司互动科技产业研究中心支持项目“在线游戏中AI技术应用对用户使用行为和使用效果的影响研究”,2021-2023        

[8]参与,国家自然科学基金青年基金项目“贫困人口远程医疗:基于生态心理学的理论构建与机制设计”,2018-2020        

[9]参与,国家自然科学基金面上项目“新兴电子商务中嵌入式社交关系研究”,2016-2019       


       

科研成果        

期刊论文    

[1]Wang L, Huang N, He Y*, Liu D, Guo X, Sun Y, Chen G. (2025) Artificial intelligence (AI) assistant in online shopping: A randomized field experiment on a livestream selling platform. Information Systems Research. Forthcoming. (UT Dallas 24)

[2]He Y, Huang N, Wang L*, Sun Yan. (2025) Effects of real-time sales data on streamer improvisation and sales performance: A randomized field experiment on live-stream selling. MIS Quarterly. Forthcoming. (UT Dallas 24)

[3]Yuan H, He Q, Wang L, Huang N, Wei Q, Zhang J*. (2025) What happens when machines become smarter? An empirical investigation of AI opponents in online gaming. MIS Quarterly. Forthcoming. (UT Dallas 24)

[4]Huang N, Wang L*, Hong Y, Lin L, Guo X, Chen G. (2024) When the clock strikes: A multi-method investigation of on-the-hour effects in online learning. Information Systems Research. 35(2):766-782. (UT Dallas 24)    

[5]Wang L, Huang N, Hong Y, Liu L*, Guo X, Chen G. (2023) Voice-based AI in call center customer service: Evidence from a natural field experiment. Production and Operations Management, 32(4):1002-1018. (UT Dallas 24)    

[6]Guo X, Wang L, Zhang M*, Chen G. (2023) First things first? Order effects in online product recommender systems. ACM Transactions on Computer-Human Interaction, 30(1):1-35. 

[7]Deng H, Zhuang X, Du M, Wang L*, Wu D. (2025). Reducing customer complaints through algorithm-generated feedback: evidence from a field experiment. Journal of Systems Science and Systems Engineering, 1-18.   

[8]Wang S, Yan Q, Wang L*. (2023) Task-oriented vs. social-oriented: Chatbot communication style in electronic commerce service recovery. Electronic Commerce Research. 1-33.    

[9]Wang L*, Yan Q, Chen W. (2019) Drivers of purchase behaviour and post-purchase evaluation in the Singles’ Day promotion. Journal of Consumer Marketing, 36(6):835-845.    

[10]Yan Q, Wang L*, Chen W, Cho J. (2016) Study on the influencing factors of unplanned consumption in a large online promotion activity. Electronic Commerce Research, 16(4):453-477.    

[11]Yan Q*, Wu S, Wang L, Wu P, Chen H, Wei G. (2016) E-WOM from e-commerce websites and social media: Which will consumers adopt? Electronic Commerce Research and Applications, 17:62-73.

   


   

会议论文    

[1]Xiao H, Zhu T, Wang L, Xu W. (2025) Modeling cognitive and emotional dynamics for AI-based conversational satisfaction Prediction. Proceedings of the Pacific Asia Conference on Information Systems (PACIS) 

[2]Du M, Wu D, Wang L, Guo X, Deng H, Zhuang X. (2025) The impact of algorithm dysfunction on human-algorithm collaboration. Proceedings of the Pacific Asia Conference on Information Systems (PACIS) .

[3]Wang L, Wu D, Huang N, Deng H, Zhuang X. (2023) Dynamics and impacts of human-algorithm consensus in logistics scheduling: Evidence from a field experiment. Proceedings of the International Conference on Information Systems (ICIS) .    

[4]Wang L, He Y, Huang N, Liu D, Guo X, Sun Y, Chen G. (2023) The role of AI Assistants in online shopping platforms: Evidence from livestream selling. Proceedings of the Americas Conference on Information Systems (AMCIS).    

[5]Wang L, He Y, Huang N, Hong Y, Guo X, Liu D, Chen G, Ding J. (2021) Effectiveness of AI assistance in live streaming: A randomized field experiment. Proceedings of the International Conference on Information Systems (ICIS).    

[6]He Y, Wang L, Huang N, Hong Y, Ding J, Sun Y, Liu Y. (2021) The sales data sells: Effects of real-time sales analytics on live steaming selling. Proceedings of the International Conference on Information Systems (ICIS).    

[7]Wang L, Huang N, Hong Y, Liu L, Guo X, Chen G. (2020) Effects of voice-based AI in call center customer service: Evidence from a natural field experiment. Proceedings of the International Conference on Information Systems (ICIS).    

[8]Wang L, Guo X, Chen G. (2018) The “on-the-hour effect”: How do users allocate time to different modules in e-learning apps? Proceedings of the International Conference on Information Systems (ICIS).    

[9]Wang S, Wang L and Yan Q. (2022) Exploring appropriate communication styles for personalized chatbots in service recovery. Proceedings of the Pacific Asia Conference on Information Systems (PACIS). 

 

社会兼职    

[1] AE for ICIS; AE for PACIS    

[2]期刊MIS Quarterly, Information Systems Research, Production and Operations Management, Electronic Commerce Research, Electronic Commerce Research and Applications审稿人    

[3]会议ICIS, ECIS, CIST, PACIS, HICSS审稿人 

荣誉获奖

[1]INFORMS ISS最佳论文runner-up(2023)

[2]ICIS Kauffman 最佳论文提名(2021)

[3]ICIS 最佳会议论文first runner-up(2020)

[4]ICIS 最佳审稿人提名(2020)

[5]指导本科毕业设计获评为“北京市普通高等公司优秀本科生毕业设计”(2022)